Take a day out and enjoy the golden sands, crystal clear water at the Negril Seven Miles stretch of beach on the western end of the island. Enjoy an afternoon of shopping and Rick’s Cafe on the cliffs with soothing live reggae music, the most beautiful golden sunset and cliff dives.


  • Age: All ages
  • Duration: 8-hours
  • Location: Negril
  • Physicality: Easy
  • Season: All year
  • Language: English

NEGRIL SEVEN MILES BEACH: Come! Let us take you on a memorable journey to one of the world’s famous fun-filled locations in Negril, Jamaica! The Seven Mile Beach is located on Jamaica’s western coast on the shores of Negril. It features golden sands, crystal clear water hugged by the curved arrangement of the town on the longest continuous stretch of beach on the island. The ride from the resort will take you along the scenic and pristine northern coastline until you reach the group’s location at Negril’s Seven Mile Beach carefully selected by your team of guides! You will have approx..2 1/2 hours on the Seven Mile Beach to indulge yourself in swimming, relaxing, sunbathing or even participating in various watersport activities such as snorkeling the reefs, boating, etc. for an additional fee. It is very rare to see a beach that is seven miles long from end to end as far as the eye can see on both ends so, we implore you to take full advantage of this rare opportunity. Feel free to take a romantic walk or just simply go for a jog on the sand.

NEGRIL SHOPPING: After the beach experience, it will be time for your souvenir shopping along the Negril Hip Strip at a spot chosen by your experienced tour guide.

SUNSET TRIP RICK’S CAFÉ: The world famous Rick’s Café, founded in 1974, is undoubtedly the epic Negril hangout spot for locals and visitors alike! Strategically located along the cliffs of Jamaica’s most western tip, Negril was a sleepy fishing village with little development, it lacked many modern amenities such as electricity, telephone and hot running water. The beautiful little cliff side location was originally owned by a local doctor, the son of the first Governor General of independent Jamaica. Rick’s Café was the first public bar and restaurant of its type on the West End Cliffs. Rick’s Café easily takes the prize for a must-do attraction that you don’t want to miss! Nowhere else in the world do you get the opportunity to see the daring 100ft. free style cliff dives. Visitors also participate in the cliff jumps from a low of 10ft. to high of 40ft. – take your pick, of course at your own risk and optional. You get the adrenaline rush just watching the excitement put on by local divers who grew up practicing their skills right there on the cliffs – this is where you watch the most beautiful golden sunset, enjoy drinks and food at the bar or on the terrace (own expense), chosen from a menu with an array of unique choices, while dancing to the soothing sounds of live reggae music put on by some of our popular local entertainers. On a very busy day, the kitchen staff may have a lot to do so if you wish to have dinner at Rick’s, in the interest of time, you might want to put in your order as soon as you arrive at the location. You will be at Rick’s for approximately 3 hours. When the sun sets it will be time to board your bus or minivan that will take you back to your hotel.

DEPARTURE/RETURN LOCATION We pickup from most hotel lobbies
DEPARTURE TIME Pickup starts at 10am. Be at your pickup point at least 10 minutes before.
Admission Pickup & Drop off
Shared transportation Professional guide
Food & Drinks
Guide gratuity
Souvenir photos
THINGS TO TAKE Extra cash, camera, towel, swimwear, sunblock, sunglass
TOUR OPERATES Mon Tue Wed Thur Fri Sat Sun

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